The product-brief writing is perhaps the activity with the highest ROI, as it costs very little and brings great value, as well as saves a lot of time and money while preventing wrong directions and unexpected outcomes. Here is a list of eleven guidelines and insights about how to manage your product-brief. The product-brief is a map.
How do you get the design you want? The product that is going to beat the competition, the perfect product to make your company successful? The single most important part of any new development is an effective design brief. Without one, it is almost impossible to develop a successful product.
This blog post will help you to write the perfect design brief that will be beneficial to you and the designer you engage with. So what is a design brief?
A design brief is a document that provides the designer with all of the information they will need in order to complete the task and meet your expectations. It also allows you, the client, to focus on exactly what you want to achieve before any work is carried out.
A Product brief is critical to getting the most out of designers as they can focus on what is required and not waste time on the wrong tasks.
How to write a good design brief. Information about you Firstly you should start off by introducing yourself and your company. What is the nature of your business? What do you do?
How long have you been doing it?
What industry sector do you operate in and any niche market info you have. Be clear and concise and avoid unnecessary information that is not relevant to the product. What is the product? So the designers are going to need to know what it is you want them to design.
What is it called? What does it do? What are the key features or benefits?
What need does it fulfil or problem does it solve? How does it fit in with your other products? What are your aims or goals and why?
List them with reasons for each. Is it to increase sales, to obtain information from clients, to reduce manufacturing costs or to embrace a new technology for instance?
How do you differ from the competition? Who is the target audience? Ideally you should have researched this and should be able to tell the designers who the product is aimed at. Their age, sex, income, occupation, location and any other important information. Providing evidence of your research will give the designers more confidence that you understand who will buy your product.
Standards, compliance, environmental What standards does the new product need to meet? What environmental conditions will the product need to withstand? Will it operate independently or part of a larger system? Research It may be useful to tell the designer how far you have come on your journey.Example: "O Earth: New brand / new product pitch for P&G." Prepared by: Name, phone number and email address for the person or team members who are responsible for the brief.
A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project. A thorough and articulate design brief is a critical part of the design process.
7 EXAMPLES OF DESIGN BRIEFS And 7 criteria of good design briefs Dr. Ricardo Sosa ([email protected]) 2. 1: Open-ended, well-defined problem • The challenge is an online competition to generate business ideas to solve current health care issues.
Hopefully this gives you a good understanding of how to write a great product design brief. As designers we often get very poor briefs even from larger companies!
It means that we have to invest more time and energy at the front end of a project just to figure out what the client wants. Looking for a project brief example or a template? Check out the project brief toolkit, with FREE to use template, samples, examples, guide and even video tutorials.
Helios Design Website Project Brief Sample by Helios Design A detailed talk on writing a creative brief from University of Minnesota Communicators Forum. How to write a design brief TeamClient Design Toolkit. The brief provides clarity (in writing) between the affect the design process and final product.
For example: There are limitations when designing images to be printed on flexographic or polygraphic wrap. Here.