Fast food The secret recipe has long been a source of advertising, and allowed KFC to set itself apart.
KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. Strong position in emerging China. KFC receives half of its revenue from China, where it operates more than 4, outlets.
KFC partnership with other Yum!
KFC is the market leader in the world among companies featuring chicken as their primary product offering. KFC has positioned itself clearly among other fast food chains bearing its famous slogan and trademark chicken products. Over the years, KFC has been contracting suppliers, which supplied contaminated poultry to KFC or were mistreating chicken, thus resulting in falling sales and damaged reputation.
Furthermore, it received bad publicity for selling chicken wing with kidney. KFC menu is largely formed of high calorie, salt and fat meals and drinks.
Such menu offering prompts protests by organizations that fight obesity and hence, decreases KFC popularity. Consumers also often opt out for healthier choices. Employment in KFC is a low paid and low skilled job. It results in low performance and high employee turnover, which increases training costs and add to overall costs of KFC.
Opportunities Increasing demand for healthier food. While demand for healthier food increases, KFC could introduce more healthy food choices in its menu and reverse its weakness into strength. KFC could fully exploit it test deliver services now this opportunity and reach more customers. Introducing new products to its only chicken range.
KFC could introduce new meals to its menu and offer pork, beef or only vegetarian meals, which would target wider consumer group and would result in more costumers. Threats Saturated fast food markets in the developed economies.
The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to KFC as it finds it hard to grow in the developed economies. Trend towards healthy eating.
Due to government and various organizations attempts to fight obesity, people are becoming more conscious of eating healthy food rather than what KFC has mainly to offer in its menu. Local fast food restaurant chains. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes.
Although KFC does a great job in adapting its own menu to local tastes, the rising number of local fast food chains and their lower meal prices is a threat to KFC. KFC receives part of its income from foreign operations.
That income has to be converted into dollars and may affect the business' profits, especially when the dollar is appreciating against other currencies. KFC has already been sued for many times and lost quite a few lawsuits.
Lawsuits are expensive as they require time and money. As KFC continues to operate more or less the same way, there is high probability for more expensive lawsuits to come. KFC sales will fall in China after probe.Tows Analysis For Kfc | The Forces and KFC | Product Analysis of Kentucky Fried Chicken History of Kentucky Fried Chicken KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants, which was founded by Harland Sanders in North Corbin.
Analysis of Kfc.
The Forces and KFC Essay. The Forces and KFC | | James Watson 12/23/ | Executive Summary The seven international environmental forces that impact international business are natural resources and environmental sustainability, economic and socioeconomic forces, political forces, intellectual property and other legal forces, understanding the international monetary system.
Internal and external factors affecting Starbucks. Print Reference this. Disclaimer: market analysis: SWOT, Porter’s Five forces and PESTLE analysis.
A brief history of the coffee house market is provided in addition to some. examples of PESTLE analysis components. Political. Economic. KFC MARKETING STRATEGIES 1. Made By: GULAM GAUS VISHAL PATEL ABHISHEK KUMAR PARTH GURJAR 2.
INTRODUCTION KFC is the world’s No.1 chicken QSR. Leading in UK, Australia, South Africa, China, USA, Malaysia and many more. Introduced many offerings for it’s growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe.
. ‘Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and the third largest fast-food chain in ’ (Krug , cited in Thompson and Strickland , p. C). Read this essay on Swot Analysis of Kfc and Macdonalds.
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